WooMe is a mobile app which offers users instant deals and personalized content on their mobile phones, based on the program being played on the television or radio. This content can be offered on the basis of an advertisement on television, a TV show like a sports broadcast or a reality TV show or a Radio show. The app is currently in beta and is available as a free download on the Google Play Store, with an iOS version coming shortly. How It Works? Users can open the app while watching a television program or listening to the radio, after which WooMe tries to recognize the show and pushes relevant deals and content depending on the advertisement or TV Show. Through this app, brands and advertisers can push in content like product discounts, trivia questions, polls, and bonus video and audio content among others. The company stated that WooMe also features an opt-in passive mode, which allows the app to work in the background to automatically detect television or radio programs and collects relevant deals and content, which can then be accessed by users whenever they want. WooMe also claims to have the ability to deliver both local offers and national offers with local customization depending upon the user's location through geo-targeting. That being said, it's worth noting that WooMe delivers content only on designated ads and television programs which have partnered with the company and not for all generic programming. Speaking with Medianama, Sanju Rapheal, Co-Founder and COO of WooMe, stated that the company integrates…
