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Tencent Rebrands Ibibo iBrowser As ONE Browser; Evernote Integration


Tencent, the Chinese internet services company which also has a stake in Indian Internet company, Ibibo, has launched a new browser, the ONE Browser, and has partnered  Evernote, the company that lets users collect notes, lists, clippings and other ephemera in a single digital hub, and storing them in the cloud, to integrate the Evernote application with the Browser for Android mobile users in India and other regions.

Browser Features

The integration of Evernote with ONE Browser for Android allow mobile users to clip a webpage directly to their Evernote account with just one click. All information collected and saved via mobile phones is synchronized across other devices using Evernote, giving users access to their data. While the feature is great for copying text and images from web pages to Evernote, the default Android browser also allows users to save the web URL as a note in Evernote via the Share function, and save webpages for offline reading (we’re not sure if all Android versions support this).

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Other than this new feature, the browser supports features like tabbed navigation, search, speed dial, full-screen browsing, download manager, data compression and data tracking services. It also comes with a “night mode” which allows users to opt for a dark skin for night time usage. Just like the Opera Mini browser, the ONE Browser also uses compression technology to reduce data usage and cut download times. It is currently available for Android, Symbian and Java based phones.

The browser also offers a shortcuts page where it links to recommended web pages and popular web sites. We feel that the company might be monetizing through these links.

Ibibo iBrowser Rebranded; Tencent’s International branding strategy

The ONE Browser is essentially a rebranded version of the Ibibo iBrowser mobile browser, and Tencent claims that it has been downloaded 40 million times worldwide. Earlier this year, Ibibo had announced that its mobile browser had crossed the 6 million download mark with 50% monthly active users. (The company had claimed that the browser was launched in Dec 2011). Note that the figure was for all platforms and not just Android. We’re not sure when Tencent rebranded the iBrowser (which was itself a rebranded version of its popular QQ Browser), but it appears that this is a part of the company’s strategy to make its products relevant for the International market. It has been following a similar strategy for its IM service, WeChat, which was launched in India, earlier this year. It’s also interesting to note that Tencent is getting rid of the ibibo branding in India, as it’s making Ibibo an online gaming destination.

Evernote, on the other hand, claims that there are more than 40 million Evernote users worldwide, with more than 650,000 users from India.

Also read:
- Updated: Ibibo Claims Its Mobile Browser Clocked 6M Downloads
- Ibibo Pilots Mobile Browser iBrowser; Repurposed QQ Mobile Browser
- Tencent’s WeChat Messaging Service To Launch In India Via Ibibo
- Ibibo Is Now A Gaming Network; Offers Zapak Plus

Werner Egipsy Souza also contributed to this post