Edewcate.com is an e-learning company focused on multimedia based educational content. Based out of Vishakapatnam (Andhra Pradesh), it offers a website featuring interactive content, a video channel on YouTube and digital classroom solutions, in addition to content for DTH and digital cable services. Satyadev Chada, is the co-founder and CTO of Edewcate. In Part 1 of this interview with MediaNama, he talks about the company's offerings, the motivation behind its inception, revenue model, product strategy and competition. MediaNama: Why did you decide to shift into educational content after your first startup in the supply chain space? Satyadev Chada: With the recession looming in 2007, we could foresee where the products and manufacturing sector was headed. So we wanted to build a technology company specifically in areas where that will not get hit by recession. That’s how we zeroed down on healthcare and education. Since education has a wider scope, we finally decided on education. Besides we were working on web 2.0.Education combined with this technology was something that none had explored at that time so we thought we should try it out. We finally started Edewcate in 2008. MediaNama: How would you describe Edewcate? Would you call it a content company or technology company? Satyadev Chada: We are a technology company that leverages content for various services. What we essentially do is build tools using technology that leverage content that we develop. We have a web 2.0 website, our content on Youtube, mobile platform and also provide it to schools using our digiclass software. The largest…
