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Reliance Entertainment To Consolidate Gaming Business Under Zapak


Reliance Entertainment Digital, is consolidating its gaming business under the Zapak brand name. The company’s gaming business was spread across Zapak and Jump Games brands. Jump Games is the mobile gaming subsidiary of the Reliance Entertainment group.  Following the consolidation, it will be rebranded as Zapak Mobile Games.

We tried getting in touch with Reliance Entertainment Digital CEO, Manish Agarwal, but he did not answer our calls.

Post the re-structuring, Zapak Digital Entertainment will operate three business verticals: Zapak Solutions, Zapak Online & WAP Portal, and Zapak Mobile Games. According to a company statement, Zapak Solutions will focus on providing Advergaming and Gamification solutions to brands across mobile and online platforms, worldwide. Zapak Online and WAP Portal will offer free casual games on web and mobile via its platforms – zapak.com & m.zapak.com while Zapak Mobile Games  will develop and publish games across platforms for its Indian and global audiences.

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According to the company, it intends to leverage synergies between each of the gaming verticals and create a unified brand entity for its gaming operations with this move. The company intends to leverage the Zapak brand name and focus on ‘Mobile First’ within the group. Zapak Digital Entertainment will continue operations from its headquarters in Mumbai, India, with offices located in Pune in India and Chicago and Los Angeles, USA. Zapak claims that its mobile content is accessible on 80 leading networks across 40 countries as well as global App Stores with revenues accruing via Apple, Google, Amazon, Airtel, Vodafone, BSNL, TATA Docomo, M1, MTNL, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3, Telefonica, Optimus, and Telenor.

Last year, Reliance Entertainment had merged the toys and games business of  Zapak Games with Reliance Home Video as a part of the company’s effort to reorganize operations for more synergy.