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Updated: Myntra Acquires Online Private Label Sher Singh & Exclusively.in


Update: Myntra has also acquired Exclusively.in, the parent company of Sher Singh. According to the company the acquisition will allow it to expand operations internationally.  Exclusively.in started as a flash sales site  but pivoted to a standard e-commerce model offering designer apparel and accessories. It ships products only to the US and UK. We’ll update this post with more details shortly.

Myntra.com, the fashion and lifestyle products focused e-commerce company, has acquired SherSingh.com,
the global private label online brand which offers sports-inspired lifestyle apparel for men and women. The
exact value of the transaction has not been disclosed but it was a cash cum equity deal, according to a statement from the company. Following this acquisition, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.

Sher Singh’s senior management team along with its employees will also be absorbed into Myntra and will contribute towards strengthening Myntra’s private label portfolio, the company informed. Myntra will also leverage Sher Singh’s fashion and design experience to strengthen its private label and presence in the US market, and will also maintain Sher Singh’s New York design studio.

Sher Singh was launched in 2011 by Exclusively.in Inc, an ethnic wear focused e-commerce portal (www.Exclusively.in) targeting the US and UK markets but also ships to India. The company has offices in New Delhi and New York. Last year, cricketer Zaheer Khan had invested in fashion brand ‘Sher Singh’. Another cricketer, Yuvraj Singh, had invested in parent company, Exclusively.in.

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We’ve been witnessing a number of mergers and acquisitions in ecommerce within the same segment, signifying consolidation within the industry. Interestingly, both companies have common investors in Tiger Global Management, Accel Partners India. So just like the Flipkart-LetsBuy deal (the same common investors were involved!), the acquisition makes sense for them as well. Myntra was eager to start its own private label and had made some progress on it. Private labels offer better sales margin. So following the transaction, it would get access to a niche private label, and access to the US market (in a limited manner mostly to Non Resident Indians). Myntra retails branded apparel in India, but its major focus is not on high-end designer wear, unlike Exclusively.in, which pivoted from a flash sales site to an e-commerce store, last year.

Related:
Myntra Claims To Offer 350+ Brands To 3M Customers; Private Label By Q3 2012
Myntra Raises $21M From Tiger Global & Others; Customer Base, Transactions & More
-Updated: Myntra Gets $14M In Second Round Funding
Myntra Raises $5 Million From NEA-IUV, IDG Ventures and Accel
Exclusively.in Pivots: Moves From Flash Sales To E-Commerce
Exclusively.in Raises $16M; Starts UK Operations
Luxury Commerce Site Exclusively.in Raises $2.8 M From Accel, Helion: Report

  • Anonymous

    “the acquisition makes sense for them (the VCs) as well”….you’re kidding me, right?  It’s pretty clear that the acquisition was engineered by the VCs in the first place! One company was running out of money, couldn’t get anymore from a new investor, so might as well merge it into another in your portfolio. After raising almost $20M, there’s a highly complex financial term used to describe how this deal looks: Horse$hit.

  • Anonymous

    Distress sale!

  • http://www.facebook.com/amitsails Amit Arvind

    Only if Myntra paid all the money invested in Shersingh/Exclusively.in + interest for x years would it be a strategic buy. If Myntra raised 21 million and shersingh 16 million, it is unlikely shersingh could have got full price..so most likely strategic funding decision from the investors..