Mobile Ad Network, InMobi, has launched a new platform called InMobi Lifetime Value Platform (LTVP), which aims to allow premium publishers and app developers improve their user engagement and increase the customer lifetime value, by providing app analytics, user segmentation and insights into app usage. How It Works? InMobi stated that LTVP has the ability to divide app users into different user groups and provide detailed behavior information to help publishers or app developers customize the app experience for each user segment, without needing to resubmit the app to the App Store. Features: InMobi stated that LTVP currently offers three different services - Insights, Segments and Actions. Insights aims to offer publishers detailed insights to the user behavior by providing in-app data like audience (daily active and monthly active users), engagement (time spent within the app and session frequency), in-app revenue and any custom actions defined by the publishers or developers, while Segments allows publishers to divide their app users based on various parameters like country, purchase history, engagement time, and app launches or any custom parameter created by publishers based on their requirements. Actions allows publishers to deliver in-app messages and enables them to provide different app experience for different segments through targeted actions. These actions include offering virtual goods for sale to high paying customers, offering rewards to users when app engagement declines, display ads to non-paying customers or after specific amount of app launches and cross-promote new apps to users among others. Availability: InMobi stated that the platform is currently in private beta and…
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