Ericsson has released a ConsumerLab study The Digital Lives of Generation Z, that reveals the impact of technology on the lives of India’s young mobile users in cities. The survey was carried out on a sample of 3421 kids and teens of age 9-18yr and 1000 parents across 16 cities. What's interesting is that the report reveals that youngsters are already tech savvy and about 21% kids mirror mobile internet services usage of their older counterparts. Here are few of the other key findings from the report: Around 30 million of 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones. Kids explore new technology and use mobiles in the same way as their older counterparts. Parents using mobile broadband are more likely to introduce their children to the technology. PS: Generations X and Y are those born between 1965 and 1979, and 1980 and 1995 respectively and the report defines Generation Z as those who were born between 1994 and 2004. The report says that Mobile ownership is catching on at an early age, with 30 million out of 69 million urban members of Generation Z owning mobile phones. About 11 million share a mobile device while 28 million kids and teens do not own one at all. Usage pattern: The report also states that kids and tweens (9-14 year olds) are more likely than teens to stream a video on YouTube once a week. They spend roughly seven hours daily with gadgets on mobile phones, watching TV and using gaming consoles. Out…
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