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123Greetings Ships 36,240 Gifts In Q2-FY13; Rs 1.23 Cr Profit, Rs 20.87 Cr Income


For its second quarter of the 2012-2013 fiscal (Q2-FY13), ended September 30, 2012, Intrasoft Technologies, which owns and operates the e-greeting cards site 123greetings.com, has reported a Consolidated Profit After Tax (PAT) of Rs 1.23 crore,  a 58.4% decrease from Rs 2.96 crore from the same quarter last year.This is on an income (not including ‘Other Income’) of Rs 20.87 crore up by 58.7% YoY from Rs 13.15 crore. The Operating EBITDA (Earnings before interest, taxes, depreciation and amortization) for the quarter decreased to Rs 3.14 crore as compared to Rs 3.49 crore in Q2 FY 2012.

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These consolidated results include the results of the company’s wholly owned subsidiaries, 123Greetings.com, Inc(USA), 123Greetings Singapore and One Two Three Greetings(India). 123Greetings primarily targets the US market.

Operational Highlights:

- 123Greetings Store, the online gifting e-commerce business, shipped a total of 36,240 orders as compared to 24,931 orders in the corresponding quarter of last year, averaging approx 403 orders / day. 123Greetings Store expanded its product catalog during the quarter to include 110,447 products. The Company had an active base of 314 vendors as compared to 108 vendors in the corresponding quarter of last year. Their Ecards witnessed an addition of 667 new cards in the quarter.

- 123Greetings Connect, a value added service saw the total number of registered users at 1,894,613 as on September 30, 2012, recording a growth of 32% compared to corresponding quarter of last year.

-123Greetings Studio grew at 53% with registered users at 18,567 as on September 30, 2012, compared to corresponding quarter of last year.

- The Company invested over Rs. 27 Crore in technology infrastructure to strengthen its proprietary backend software & systems during the last 18 months.

 Expenditure:

Intrasoft spent Rs 12.52 crore towards product and content development in this quarter, a 105% increase from Rs 6.08 crore allocated in the same quarter last year and Rs 2.47 crore towards sales and marketing this quarter, up 30.62% from Rs 1.89 crores in the same quarter last year.

The employee costs went up to 1.22 crore, up 26.70% from Rs 96.47 lakh that it spent in the same quarter, last fiscal, while general and administrative expenses increased by 82.30% to Rs 1.50 crore from Rs 0.82 crore and the depreciation cost shot up by 271.79% to Rs 1.96 crores from 0.52 crores in the same quarter last year. It stated that the employees cost increased during the quarter due to increase in number of employees on account of growth in the Company’s business operations. It also stated that depreciation cost increased due to the additional investments made in the technology infrastructure during the last 2 years, the purchase of the office premises as well as new furniture and fixtures.

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