Mobile operator, Tata Docomo, has partnered mobile VAS company, OnMobile, to launch a mobile app called My Call Me Tune that allows Tata DOCOMO GSM subscribers to create, customize and activate their caller tunes (CRBTs). My Call Me Tune allows users to search, preview and buy music content, namely caller ring back tones, on the go from their the app. Users can also set their current as well as future presence/status, on the fly, and set it as their call me tune for a fixed duration. The service allows users to search for caller tunes on the basis of song name, artist, and movie title. Apart from that, the app also allows users to customize profile tunes for specific situations. For instance, if a user is in a meeting, he can record his own voice template and put it as a call me tune stating “in a meeting, will call back later”. This might save users the hassle of sending an SMS each time they are in a meeting and cannot attend a call. Users can also set their preferred language under the settings option to customize and use their preferred songs. One can set a particular song for a specific caller by entering his/her mobile number while requesting a Call Me Tune as well. The app also allows users to copy a call me tune by entering the number within the app interface from which the user would like to copy the song. The application is presently available for Android, Blackberry and Symbian mobile phones and…
