The Spice* group has partnered with Chinese handset and network equipment maker, Huawei, to launch a new co-branded mobile handset range under the S Huawei brand. Following the tie-up, the company plans to launch 7-10 co-branded handsets. Spice will continue to develop and market its own phones focusing on feature phones and 2G+WiFi phones.
Dr. BK Modi, Global Chairman of the Spice Group, did not elaborate on the exact nature of the partnership, and said that details were still being worked out, but denied an equity or brand royalty deal. However, on being quizzed about inventory and accounting, Dilip Modi, Director Spice Mobility, responded that sales will be accounted under Spice Mobility. He also informed that future handsets will come with cloud features from Huawei’s Cloud+. With the branding deal, Spice Mobility will now offer handsets under three brands – Spice, Nexian (international), and S Huawei. Spice will also market S Huawei handsets, and distribute them through its Hotspot retail chain.
Spice is targeting sales of upto 1 million S Huawei handsets, in the current fiscal. Overall, Spice targets handset sales of 10 million in the current fiscal, including 7.5 million 2G handsets across domestic and international handset business.
S Huawei Ascend Y100: The company also announced the launch of the first Android handset under the S Huawei range – the Ascend Y 100, which runs on Android 2.3 GingerBread powered by an 800 MHz processor, sporting a 2.8 inches touch screen, a 3.2 megapixel camera, 512MB ROM + 256MB RAM and a 1050mAh battery which according to the company, offers talk time of 300 minutes and standby time up to 300 hours. It also offers the Huawei Android Platform (HAP) lite (Huawei’s own skin), and a stereo loud speaker. Spice has also partnered with operators to offer free 3G data plan with the handset for a period of 3 months in collaboration with Airtel in Delhi & Mumbai; with Aircel in Hyderabad & Bangalore and with Docomo in Jaipur.
*Disclosure: Spice Digital is an advertiser with MediaNama.