Mobile messaging company Nimbuzz has partnered with Amobee, a US-based mobile advertising solutions provider for a mobile advertising inventory deal. While the financial details of the deal were not disclosed, Nimbuzz stated that Amobee will be selling Nimbuzz' mobile advertising inventory and claimed that it will be offering advertisers, agencies and brands, access to 105 million Nimbuzz users through this partnership, enabling them to deliver highly relevant mobile ads. Ad Formats: Nimbuzz stated that Amobee will be selling this inventory through its Pulse for publishers mobile ad platform, which allows publishers to monetize their direct and remnant mobile ad inventory. The company said that advertisers will be able to deliver ads through various rich media ad formats including splash screen ads, hyper local ads, social profile-targeted ads and branded chat buddies among others. Collecting Personal Data: It's worth noting that Nimbuzz has a significant amount of data on its users. In April 2012, when the company had started offering location based advertising on mobile phones in India through its application, the company had stated that it delivers ads based on the user's location obtained through GPS or from the cell ID data of the user's mobile network, although it had clarified that location sharing was entirely an opt-in process for the users. The company had also added that it collects personal data including contact details (name, address, telephone, mobile, and email address among others) and profile data (age, sex, pastimes among others) while registering for a Nimbuzz profile, and was planning to use the same information for…
