wordpress blog stats
Connect with us

Hi, what are you looking for?

#NAMA: Mahesh Murthy & Tushar Vyas On The Evolution Of Digital Advertising

Discussing the evolution of digital advertising during the last five years, at MediaNama's #NAMA conference, Tushar Vyas, General Partner (South Asia), GroupM said that there's been a change in the mindset of advertisers, and the question 'why internet?' has disappeared. He also added that social was another phenomenon that's gain precedence and advertisers are now bullish on mobile. Mahesh Murthy, Founder of Pinstorm was in agreement and said that digital has graduated from being part of other miscellaneous ad expense, and is now a Rs 2,500 crore industry. Change in perception: They also discussed how digital was now becoming inclusive right from the conception of the campaign and even FMCG brands have started considering digital an integral part. Murthy talked about the absence of separate media buying and creative agencies in digital, and conceptualisation and execution. He did mention that Pinstorm managed media buying in digital but there were no commissions involved. He elaborated that it was difficult to change perceptions related to measuring the effectiveness of digital advertising, as it was now moving from cost per thousand to cost of engaging with thousand. "Facebook has changed mindset among brands from its image as being a broadcaster to being a platform for its audience." On what works, Murthy responded that search, social, video and mobile were the 4 pillars of digital, and that display was a little less important - he cited the success of Facebook and YouTube, after Google. Lack of content a problem? : Vyas added that one of the constraint…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ