Mogae Digital, a joint venture between the Mogae Group and Astro Malaysia, has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform, as reported by Exchange4media.

Initially, the company will launch a nationwide service based on the domestic jobs marketplace.  Job seekers can use the DomJobs service using SMS text messages to search for jobs. Users will receive daily updates with matching adverts. Apart from that, Employers can also advertise by just texting their advert into Mobiya Trader service. Currently, it’s not clear as to what job seekers and employers need to SMS to avail this service, but we have contacted Mogae Digital and will update the post once we receive a response.

The company claims that this service will reach job seekers in rural as well as urban communities and employers in the towns and cities. The company also plans to launch a property service, a matrimony service, among others. The company says that it will drive its revenue from user subscriptions and mobile advertising.

Previously, Mogae Digital launched Talking Comics on Tata Sky’s DTH (Direct to home) service. The Talking Comics are available via Tata Sky’s Actve Wizkids service and will be promoted by the DTH operator its Channel no. 100, the default channel that viewers see when they switch on their Tata Sky set top box.

Mobiya, a mobile classified service, is active in 2 countries and 3 languages, interconnected with 9 mobile operators, running 12 classified portals. The company claims that it aggregated 25 feeds and 1 million SMS transactions in 2008. In 2011, Google launched a similar service called Google Trader, however, unlike Mobiya, Google Trader publicly displays mobile numbers.

While there are plenty of classified services in India, a vast majority of users in India still do not have access to these services on the Internet. For jobs in rural areas, the only way to reach to the audience remains newspapers or word of mouth. Mogae’s initiative to approach classifieds on mobile domain through SMS could bring these adverts to a larger audience in rural India.