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Infibeam Introduces Pre-paid Wallet To Counter Failed Transactions

Indian e-commerce company, Infibeam, has launched a semi-closed wallet service that allows users to make a purchase on the site without having to use a credit card or net banking. Infibeam's Wallet allows users to top up their accounts with any desirable amount up to Rs 5,000 by using any of the regular payment modes including credit cards, debit cards, and net-banking. It should be noted that since it's a pre-paid wallet, users can only deposit money in the account and use it on the site, but cannot withdraw the amount. As part of a promotional offer, Infibeam is also offering 10% of the purchase amount up to Rs 2,000 as a cash back to the customer's wallet till November 15, 2012. Customers are required to use the promo-code "MANGOPEOPLE" at the time of check-out to avail the wallet offer. There's another caveat to the offer: it cannot be used with Infibeam's magic box, hot deals, gold & silver coins and gift vouchers, and is not applicable on market place products. Founded in 2007, Infibeam is an eCommerce platform that offers products such as books, media, lifestyle, gifts, electronics and automobiles. The company is headquartered in Ahmadabad and has 600 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. As failed transactions are a major cause for concern for Indian e-commerce merchants, many websites are building a pre-paid wallet service so that users can pre-fill their wallets and do not have go through the hassle of payment gateways. Last year, ecommerce major, Flipkart had also added a ‘Wallet‘ feature to enable…

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