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Updated: Indian Mobile Handset Shipments At 102.43M During Jan-Jun 2012: Report


Update: Cyber Media Research has shared with MediaNama more details on the number of 3G handsets and Multi SIM handsets shipped in India. For the first half of 2012, about 10.8 million 3G handsets were shipped and accounting to 10.6% marketshare of total handsets sold, up from 7.7 million handsets shipped in first half of 2011.

As for Multi SIM handsets, about 70.7 million multi-SIM handsets were shipped during the first half of 2012, accounting to 69.1% marketshare of total handsets shipped. During the first half of 2011, multi-SIM handsets accounted for 47.5% marketshare of the total handsets shipped.

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Original Post: October 29, 2012

Around 102.43  million mobile phones were shipped into the Indian market for the period January – June 2012, which also includes 5.50 million smartphones, as reported by Cyber Media Research. This is substantially more than the number of handsets sold last year. Last year Cyber Media Research reported 183 million mobile phone shipments for the entire year.

Note that the research firm uses the term ‘shipments’ to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers; or in case of  handsets imported into the country, it represents the number of handsets leaving the first warehouse. Shipments are not necessarily representative of demand, but more about the supply. MediaNama is not in a position to verify the accuracy of the findings.

For Jan-June 2012: In the overall India mobile handsets market, Nokia retained leadership position with 22.2% share, followed by Samsung with 13.0% and Micromax with 5.5%, in terms of sales (unit shipments) during the first half of 2012. The report indicates the downfall of Nokia; Nokia accounted 31% marketshare for the year 2011 and 23% for January to march 2012. Surprisingly, we have also noticed decrease in Samsung’s market-share from 15% in 2011 to 13% for the first half of 2012. However, it should be noted that September-December quarter usually sees inordinately high shipments, owing to the festive season, the market-share thus could have a different story by the end of this year.

Smartphone Shipments:  In terms of Smartphone shipments, in the first half of 2012, Samsung has clearly turned out to be a winner with 41.6% smartphone market-share followed by Nokia with 19.2% and RIM (BlackBerry) with 12.1%.

Operating system: In terms of leading smartphone OS, Android lead the pack with 56.4% market-share, followed by Symbian at 17.4%, BlackBerry at 12.1%, Bada at 8.5%, iOS at 3.0% and Windows Mobile (Windows Phone?) at 2.6% on a base of 5.50 million units. It’s not clear whether the report talks of Microsoft’s new Phone OS, Windows Phone, or about its old mobile operating system, Windows Mobile. However, considering that there are very few mobile handsets available in the market with Windows Mobile OS, we have a reason to believe that the 2.6% Windows Mobile smartphone market-share that the report talks of is of Windows Phone.