Mobile VAS provider IMIMobile has launched a cloud-based mobile engagement (m-engagement) platform called Open House. The company claims that Open House is India's first cloud based mobile engagement platform. Services Offered: The company claims this platform will act as a platform between telecom operators and businesses, developers & service providers. According to the company's website, the Open House platform currently offers two different services: - Business Tools which offers ready-to-use services to enable businesses quickly setup and deploy multi-channel customer engagement services and employee productivity services. When we checked, the company was offering various solutions like SMS and voice broadcast which allows businesses to interact with their customers; Missed Call to SMS, Missed Call to Call, SMS to Call and Click to Call to allow customers ask companies to get in touch with them; SMS-based polls; Virtual IVRs (Interactive Voice Response); and Inbound messaging solutions like short codes, long codes and keywords to allow customers reach out to businesses over SMS or IVR. - APIs (Application Programming Interface), which according to the company, allow developers to integrate mobile operator connectivity and Open House platform's capabilities within their business applications. When we checked, the platform was offering two different APIs including Messaging APIs and Voice APIs. IMIMobile claims that the APIs are compliant with the latest industry standard protocols. Further, it also claimed that the voice APIs have inbuilt support for content management, streaming live audio, karaoke and subscription within the apps. Tie-ups: IMIMobile claimed that its Da Vinci Platform, which currently powers the Open House platform, has already…
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