GourmetItUp.com is an e-commerce company that partners with high-end restaurants in Mumbai, and claims to provide dining experience at affordable prices.Dining experiences are essentially a line-up of curated meals and beverages, culinary demos and interactions with chefs . For the same, the company has partnered with select restaurants in Mumbai including Busaba, Cafe Zoe, Vinoteca, The Table, Koh, The Tasting Room, Lagerbay, Neel & Olive Bar and Kitchen as well as hotels like The Oberoi & Sahara Star. Portal: To explore dining experiences at Gourmetitup, users need to signup on the website. The website does not support any social signups but offers users the ability to sign up via email address and a password. Once a user signs up, the portal displays current dinning experiences available on the website in a Pinterest-like UI. On the restaurants page, the portal displays information such as restaurant info, menu that users can take advantage of in the dining experience, how to make a reservation, and the location of the restaurant embedded via Google Maps. The portal does not allow users to make a reservation from within the portal, which breaks the continuity of the booking experience. To make reservations, users need to call the number 9619551387. According to the company, currently most experiences are paid for when the guest visits a particular restaurant. Once its Customer Royalty program is introduced it intends to collect payments online. Launched in August 2012 by Deepa Jain and Kunal Jain, Gourmetit is a self funded startup, however, the company is in talks with…
