Google has posted consolidated revenues of $14.10 billion for the quarter ending September 30, 2012, registering a 45% increase in revenues year-on-year (YoY). Note that this revenue is without deducting the traffic acquisition costs which accounted for $2.77 billion or 26% of the company’s advertising revenues.
- Google Revenues (Advertising and others): Google reported revenues of $11.53 billion, or 82% of the consolidated revenues, in the third quarter of 2012, representing a 19% increase from $9.72 billion revenues posted in the third quarter of 2011.
- Motorola Mobility Revenues (Hardware and others): Motorola Mobility reported revenues of $2.58 billion or 18% of the consolidated revenues, in the third quarter of 2012. While the company’s mobile segment accounted for $1.78 billion in revenues, the home segment accounted for $797 million.
- Google owned sites vs network: Google-owned sites generated revenues of $7.73 billion during the third quarter of 2012, or 67% of the consolidated revenues, a 15% increase YoY from $6.74 billion while the network revenues from partner sites (through Adsense programs) were $3.13 billion or 27% of the consolidated revenues during the third quarter of 2012, a 21% increase YoY from $2.60 billion.
– US vs International Revenues: Revenues from outside of the United States totaled $6.11 billion, representing 53% of the total revenues in the third quarter of 2012, as compared to 54% in the second quarter of 2012 and 55% in the third quarter of 2011. Revenues from the United Kingdom totaled $1.22 billion, representing 11% of Google’s total revenues.
- Impact of Foreign Exchange on Google Revenues: Google mentioned that, had the foreign exchange rates remained constant from Q2 2012 to Q3 2012, its revenues would have been $136 million higher and if the foreign exchange rates remained constant from Q3 2011 to Q3 2012, its revenues would have been $557 million higher. Note that this excludes the gains earned through its foreign exchange risk management program. Google stated that it recognized a benefit of $62 million through this program during this quarter, as compared to $1 million in the third quarter of 2011.
- Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 33% YoY, and 6% quarter on quarter (QoQ).
- Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 15% YoY and approximately 3% QoQ.
- Traffic Acquisition Costs: As stated earlier, the Traffic acquisition cost (TAC), the part of Google’s revenues which is shared with its partners, stood at $2.77 billion for the third quarter of 2012, or 26% of the company’s advertising revenues, up from $2.21 billion or 24% of the company’s advertising revenues in the same quarter last year. Elaborating on the traffic acquisition costs, Google stated that out of $2.77 billion, it paid $2.21 billion to its network members and $556 million to certain distribution partners and others who directed traffic to their website.
– Headcount: On a worldwide basis, Google employed 53,546 full-time employees as of September 30, 2012, down from 54,604 full-time employees as of June 30, 2012. Note that this includes 36,118 full-time employees in Google business and 17,428 full-time employees in Motorola business as compared to 34,311 full-time employees in Google business and 20,293 full-time employees in Motorola business in the previous quarter.
- Drop In Google Stock Price: Google accidentally released its Q3 earnings report in a SEC filing way ahead of the schedule, following which the company’s stock went down by 8-9% to $681 in quick time and NASDAQ halted the trading of its stock for a few hours, on the company’s request. At the end of the day, Google stock was trading at $695, down 8% from $755 at the start of the day. Google blamed its financial printing agent R.R. Donnelley for this accidental earnings release, as indicated by a WSJ report.
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