Mumbai-based KeenBean Retail Pvt. Ltd has launched e-commerce portal Foodesto.com, which offers organic gourmet and specialty food items and kitchen accessories, reports TechCircle. The service is currently available in Mumbai. Offerings: At the time of writing this article, the site offered breakfast items like breads, gourmet cheeses, and cereals among others, bakery items, Gluten-free food items, chocolates, dips, dressings, jams, snacks & biscuits, packaged fruits & vegetables, dry fruits, and beverages. It also offers baking and cooking equipments and accessories. The company claims to offer more than 1,500 products from more than 130 Indian and International brands, including brands like Fabindia, Down to Earth, 24 Letter Mantra, Nourish Organics and Conscious Foods, as indicated by a WirelessDuniya report. Homepage: Foodesto currently showcases a set of featured products and newly added products on the homepage. We noticed that the portal uses images extensively across the portal to promote their products, considering that it is food-oriented portal. Interestingly, the company also seems to have a recipe blog called Foodizmo, where it posts dish recipes across various cuisines like Indian, Italian, Pan Asian, Mediterranean, and Mexican. One can either click on the product thumbnail to have a quick preview of the item and add them to cart or head over to the product page to browse through more information about the product, and view similar product suggestions. Alternatively, one can also head over to any specific category, brand or cuisine through the drop down navigation bar or use the keyword-based search box to search for their favorite food item. Following…
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