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Facebook Q3 2012: 1.01 Billion Monthly Users; $1.262B Revenue


Facebook  has reported a revenue of $ 1.262 billion, for the third quarter, up by 7% from its Q2 2012 revenue of $1.18 billion and up by 32% from the $954 million in revenue reported in Q3 2011.

About 86% of the total revenue generated came from advertising at $1.09 billion, a 36% increase from the same quarter last year. The rest of the revenue, $176 million, came from payment and other fees, a 13% increase over the same quarter in the prior year and a 9% decline sequentially from the second quarter of 2012.

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Facebook CEO, Mark Zuckerberg, reported that over 600 million people now use Facebook every month using mobile devices. Facebook also reported that for the third quarter 2012, it generated 14 percent of its advertising revenue from mobile.

Income From Operations: Facebook reported GAAP income from operations at $377 million, down from income from operations of $414 million for the third quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the third quarter was $525 million, compared to $484 million for the third quarter of 2011.

Net Loss: GAAP net loss,  for the third quarter of 2012, before provision for income taxes was $372 million and after income tax provision  was $59 million, compared to net income of $227 million for the third quarter of 2011. Non-GAAP net income was $311 million or $0.12 per share, compared to $273 million and $0.12 per share for the same quarter in the prior year.

Users: Facebook’s monthly active users (MAUs) were 1.01 billion as of September 30, 2012, an increase of 26% year-over-year. Daily active users (DAUs) were 584 million on average for September 2012, an increase of 28% year-over-year. Mobile MAUs were 604 million as of September 30, 2012, an increase of 61% year-over-year.

Corporate highlights

  • Facebook reported that is has now crossed 1 billion users.
  • It created Facebook Stories, a new website to share the stories of people using Facebook at www.facebookstories.com
  • It also closed Instagram acquisition
  • It opened its first international engineering office in London

Product highlights

  • Facebook completely rebuilt Facebook for iOS for faster and more reliable performance, switching to a native app.
  • It also updated Messenger for Android and iOS and made Facebook Camera available in 18 languages
  • It launched an easier development kit for mobile developers
    • New Software Development Kits (SDKs) for iOS and Android
    • Deep integration into iOS 6.0
  • Facebook launched Facebook Gifts, a way to send gifts to celebrate the special moments.

Advertising highlights

  • Facebook launched new advertising products, such as Custom Audiences, Facebook Exchange, Offers, and mobile app install ads.
  • Facebook generated 14% of advertising revenue during the third quarter from mobile.

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