Vistaas Digital Media, a devotional content provider, has launched its own portal, DivineIndia.com, offering religious and spiritual content, online.Although the portal was launched last year in beta, it’s now accessible to the public.
Subscription model: Interestingly, Visataas has decided to choose a subscription-only model, where-in users can get a certain amount of logins for a specific period by subscribing to a particular package. The company has deployed a payment gateway to enable online subscriptions. It offers a range of packages starting from a monthly package with 60 logins priced at Rs 200, to an annual package with 730 logins priced at Rs 1200. It also offers a one day free trial.
Users: Speaking with MediaNama, Rajiv K Sanghvi, Founder & Managing Director, VISTAAS Digital Media, informed that the site already has more than 3,000 subscribers, since its launch. He also said that the company had tied-up with corporate clients including banks like Bank of India, pharmaceutical companies and jewellers, who could offer self-branded gift cards to their clients and customers, offering subscription to the site’s content membership. He expects to have 15,000 to 20,000 subscribers by next month.
Content: The company claims to offer videos of over 1,500 holy shrines across India with exclusive Live content from 60 most popular pilgrimages of all religions across India. The company has global exclusive rights to LIVE-Cast over 60 major religious places including exclusive Live content from holy shrines including Shree Shirdi Sai Baba- Ahmednagar, Mahalaxmi – Kolhapur, Jwala Devi – Jwalamukhi (HP), Takht Shri Patna Sahib – Patna, Bangla Sahib Gurdwara – Delhi, Haji Ali Dargah – Mumbai, Jagadguru Shankaracharya Mutt -Kanchipuram, Kamakhya Temple – Guhati, Shani Shinganapur – Ahmednagar, Shree Samed Skhir Jain Temple – Jaharkhand, Immaculate Conception Church - Panjim Goa, ISKCON – Mayapur (World Headquarters), Ganga Aarti – Varanasi. The company also offers other devotional and spiritual content including animated and enunciated Granthas – Shrimad Bhagvad Gita, Quran Sharif, Holy Bible, Shri Guru Grantha Sahib, animated Aartis, Chalisas, Shlokas, Mantras, among others. It also features 500 documentaries on pilgrimages of India and content related to Vaastu Shatra, Yoga, and Meditation.
We asked Sanghvi how licenses for live stream are acquired. He told us that the entire process is through tenders, and that Vistaas has rights for almost all major shrines. He said that the company’s market share was at 80%, with other players being Tata (Communication) and NDTV.
Tie-ups: The company has tie-ups with Shemaroo for distribution of content. Note that Shemaroo has a tie-up with Airtel DTH for live feeds on its iDarshan interactive service. Sanghvi also informed that Vistaas was in talks with mobile operators for offering content, and has finalized a deal with Airtel. The company also intends to launch devotional mobile apps but has no plans to offer ad-supported free content, at the moment.