E-Commerce company Snapdeal has launched a new initiative called 'Brand Stores', which allows brands to create their own mini stores on Snapdeal.com. What does it offer? Brands can sign up on SellonSnapdeal.com by providing requisite information like name, contact details, company name, product category, and the company type (manufacturer, importer, trader, distributor, and retailer) and list their products for retail in their own mini stores following registration. Snapdeal claims to offer access to its 18 million customer base across more than 4000 towns and cities in the country. The company said that brands will also be able to run promotions, customize the page layout and content, participate in in-site promotions and conduct product launches in its mini stores, while Snapdeal employees will be managing the customer support for these brand stores. Brands can choose to opt for a forwarding/courier service of its own or provided by SnapDeal, but it's not clear if SnapDeal will charge extra for it. Tie-ups: At launch, Snapdeal says that it has signed up with brands like Micromax, W for Woman and Slazenger who have setup their own mini shops on Snapdeal.com. However, we also noticed that the company has arranged majority of its products on Snapdeal.com based on the respective brand, available through a new 'brand store' tab on the website. Users can select any brand of their preference to view all the products from that specific brand. Among the brands listed on the portal include Apple, Canon, Dell, Giorgio Armani, Reebok, and Ray-Ban among others. While there is a slight difference in layout…
