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Rocket Internet Backed Cuponation Launches Indian Operations

CupoNation, a Gurgaon-based deals and coupon website, has launched its operations in the country. What's interesting about this venture, is that it appears that it's backed by the German startup incubator Rocket Internet. While the company doesn't mention its Rocket Internet affiliation on its website nor does Rocket Internet mention the company among its ventures, the Cuponation's whois domain record suggests that it is owned by Rocket Internet. A company release also mentions that the venture is backed by International investors. Offerings: Cuponation offers discount coupons, vouchers and deals across various product categories like Electronics, Books, Apparels, Flowers, and Gifts and services like Insurance, Restaurants, and Movies among others. The company claims to offer a discount of about 60% on these products and intends to become India's largest coupon portal. Aggregating Coupons From Other E-tailers: When we checked the website, we observed that the site was aggregating coupons from various e-commerce shops like Snapdeal, SeventyMM, Expedia, Myntra, Naaptol, Pepperfry, Dominos Pizza, Cleartrip, eBay India, Ibibo, Healthkart.com among others. It also includes coupons from various Rocket Internet ventures in the country like Jabong, Fab Furnish and FoodPanda. One can browse through various coupons listed on the homepage, or select any specific category like Electronics, Fashion & Apparel, Home & Living, Travel, Jewelry, Restaurants and others, from a drop down menu in the navigation bar on the top. In addition, the navigation bar also offers a 'Top 20 coupons' section which lists the most popular coupons on the portal and an 'All Stores' section…

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