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Indiatimes Launches Online Video Content Service BoxTV

Times Internet* (Indiatimes) has launched BoxTV, a video content destination modeled on Hulu and Netflix (US based video streaming services), which focuses on premium content, offering TV and movie video streams across devices, including on web browsers, iPhone and iPad, Android tablets and phones, and Windows 8 devices. A Roku app is also being launched keeping in mind the popularity of the device in overseas markets. Presently, the site is in an invite-only mode, and users can request for access by dropping in their email ids or by signing-in via their Facebook account. The company claims that it has received about 10,000 requests since the last five days of making the site public, and 50,000 requests over the last six months. Content: At the time of its launch, BoxTV will offer 3,500 full length movies, 500+ short films and 2,000+ tv episodes, according to the company. The site's focus will be on premium content and not particularly on snacking content like video clips, and movie trailers. While the site already features Tamil, Telugu, and Kannada content, in addition to English and Hindi videos, the company intends to offer more regional language content including Marathi, Bengali, Punjabi and Gujarati videos. Speaking with MediaNama, Satyan Gajwani, CEO, Times Internet, said that with a tie-up with Sony Pictures and other players, it would be one of the first companies to offer International movies and TV series in the Indian market, and would target users who find it difficult to get access to it, legally.…

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