Home appliances major, Godrej, has partnered with Times Internet's* online shopping portal shopping.Indiatimes.com to launch an online brand shop. Consumers will be able to buy Godrej appliances online at godrej.indiatimes.com, including consumer durables such as air conditioners, refrigerators,washing machine and microwave ovens, among other products. Speaking with MediaNama, Subhanker Sarker, COO, Indiatimes.com, informed that the web interface for the store, CRM, and customer support will be managed by Indiatimes Shopping, while logistics, including last mile delivery will be taken care of by Godrej, since it has a large distribution network. This is the second online store that Indiatimes is powering, after it launched one for Nokia, earlier this year. It's also working on an online store for a Jewellery brand. According to Sarker, the store will be an 'exclusive brand store' and will offer value adds and bundles to differentiate itself from other online stores. Also, Godrej will link to the store from its websites including Godrejappliances.com and Gojiyo.com. Kamal Nandi, Executive Vice-President, Sales & Marketing at Godrej Appliances, informed that the company will continue to sell products on other online shopping portals. The site will offer 500 SKUs, and offer buying advice, product feature listings, unboxing videos, maintenance guides, service and warranty information, 24X7 assistance, and will also allow customers to sign up for AMCs (annual maintenance contracts). Godrej, which has 31 depots across its 4 product hubs will take care of the shipping, however, customers will be able to track shipments online through Indiatimes. No Cash on Delivery: The site will not offer cash on…
