I Media Corp Ltd (IMCL), the digital arm of DB Corp which manages the group's website and mobile properties, has reported a total loss of Rs 6.55 crore for the financial year, a significant 28.41% reduction from Rs 9.15 crore loss in FY11. It reported a total revenues of Rs 6.99 crore for the year ended March 31, 2012 (FY12), a 130.7% growth from Rs 3.03 crore in FY11. This includes revenues from group portals like Indiainfo.com, dainikbhaskar.com, divyabhaskar.com, dailybhaskar.com, divyamarathi.com, myfmindia.com and mobile properties like 54567 which allows users to send messages consisting of images, audio, text and video. While IMCL's operational revenue stood at Rs 6.02 crore for the fiscal, up from Rs 2.86 crore in the previous fiscal, IMCL's revenue from other sources was 9.78 0.98 crore, down from Rs 1.74 crore in the previous fiscal. Portal revenue v/s SMS revenue: IMCL's portals recorded a revenue of Rs 5.91 crore for the fiscal FY12, a 133.3% growth from Rs 2.54 crore revenue in the previous fiscal (FY11) while its SMS property generated a revenue of Rs 1.1 crore for the fiscal FY12, a significant 66.7% reduction from Rs 3.3 crore revenue in the previous fiscal. Portal Metrics: In July 2012, Gyan Gupta, CEO, IMCL, had claimed that Dainik Bhaskar group sites had crossed a cumulative 200 million page views as of June 2012 and currently attracts 9 million unique visitors with Dainik Bhaskar alone accounting for 6.3 million unique visitors. He had stated that the group is registering 40% of its total traffic from metros, 30% from the rest…
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