Bigbite has launched an online food ordering portal, that lets users search and browse restaurants, check user reviews and ratings, in addition to their menu and place orders.The site was launched in March 2012 and claims to have tied up with about 600 restaurants, to deliver food in Delhi-NCR region. Currently a bootstrapped startup, Bigbite has a team of 10 people.

On being asked about the number of daily orders, Himanshu Garg, one of the founders, responded that they hope to cross the three digit order mark per day soon, and that most of their business was through repeat customers. The company charges 10 per cent fees on each order to the restaurant.

Portal

In order to use the service, users can signup on the portal — it offers traditional way of signup via email address and via Facebook connect, however they can browse restaurants without registering. Users can then search for restaurants in their region and browse through the list of restaurants registered with Bigbite. On the restaurant page, the portal features the menu and reviews of the restaurant. It also states the minimum amount of order required to be placed. It should be noted that individual restaurants have different minimum order limits.

Not Mobile Optimized

We checked the website on our Nokia Lumia 800 but the website does not seem to be mobile optimized. We believe that a lot of people that order food online might want to do it on their mobile handsets.

Payment and delivery

Once the user places an order, Bigbite calls the restaurant with the order details. The restaurant then delivers the order to the customer’s location. Currently, Bigbite only offers cash on delivery, however, the company claims that an online payment option will be live within two weeks.

Will Online Order Services Work

Although it’s interesting to see a service that focuses on aggregating small restaurants which are usually unorganised, compared to big chains, it remains to be soon whether small restaurants will take online delivery services seriously. The service charges a percentage of each order’s value from restaurants. Although, it’s another channel to get business, there are higher chances of fake orders, and small restaurants, which we believe, already get a high number of orders from the neighbourhood areas, might hesitate in paying a cut. We’re also not sure if the company calls customers to verify orders before sending them to restaurants.

Other Players

Bigbite competes with Justeat.com which offers its service in cities such as Mumbai, Bangalore and Delhi. Apart from that Bigbite also competes with Foodpanda.in that offers its service in Delhi-NCR region. Mumbai based Deliverychef.in offers online food ordering service in Mumbai, Navi Mumbai, Thane and Pune. Another player in this space is Bookurtable which allows users to make restaurant reservations and order food in seven Indian cities of Bangalore, Chennai, Delhi/NCR, Hyderabad, Kolkata, Mumbai and Pune. Last year, it had partnered with JustDial, allowing users who search for restaurant listings on the site to make reservations. Bangalore-based Poshvine also allows users to book tables at premium and niche restaurants and had recently raised an undisclosed amount of funding from MyFirstCheque.