Updated with screenshots and details on our experience with the app Better late then never! Airtel has launched its own location app for smartphones, offering voice based turn by turn navigation, and real time traffic information, in addition to route planning and POI (Points of Interests) search. While third party navigation solutions from companies like MapmyIndia, have been available for a long time, in addition to handset specific services such as Nokia Drive and Nokia Maps, and the recently introduced Google Navigation (only on Android phones), we've not seen telcos launching a full fledged navigation/maps service. The app is powered by Wisepilot, a mobile navigation solutions provider. We also observed that the app uses NAVTEQ Maps for location and traffic info. Note that the Nokia owned maps and location service company, had launched its real-time traffic information service, NAVTEQ Traffic Pro in the Indian cities of Delhi and Mumbai, earlier this year. Traffic Info: According to Airtel, traffic information is calculated on the basis of the number of GPS devices being used on the particular road and their average speed and historical trends of traffic. Currently, traffic info is live in Delhi &NCR, Mumbai and Bangalore cities and the company plans to launch it in Hyderabad, Chennai and Pune by December 2012. The app colour codes zones in red, yellow and green to indicate the flow of traffic. Besides regular location features, the app also allows users to keep a record of all trips they make when using voice navigation for later reference, Wikipedia information…
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