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Updated: WPP Says NDTV’s TAM Ratings Lawsuit Is Hypothetical, May Sue For Defamation

Update: NDTV has issued a statement saying that it was baffled and amused by WPP's 'PR effort', and that the suit is available on the website of the Supreme Court of New York. It also added that the suit was served on 10th August 2012, and that lawyers for Kantar Media Research (UK), had confirmed to NDTV that the service on their client was acceptable in New York. NDTV has said that it has affidavits to substantiate this, and has called upon WPP to fix 'their badly damaged and dishonest ratings system in India'. Here's the statement issued by NDTV: ' NDTV is baffled and amused by the PR effort by WPP. PR is clearly the main aim, as the WPP statement contains a number of legal flaws. It is indeed strange that they term the suit as hypothetical as it is available for everyone to read in full on the website of the Supreme Court of New York (as reported first by the Hollywood Reporter and read by many since). In fact it appears as though WPP must have read it too as they refer too many details in the NDTV complaint and respond with several false denials! Moreover, while they claim that the suit has not been served, they surely know, or should know, that service was indeed made on the 10th of August in New York, and processes under the Hague Convention are also underway as is the normal procedure. Moreover, the lawyers for Kantar Media Research (UK), have…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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