Consumer electronics company, Videocon, has partnered with Digital Direct Broadcast (DDB) Foundation, a digital entertainment platform, which was announced in June, to launch of DDB enabled LED TVs. What this essentially means is that these TV sets will come with integrated DDB chips eliminating the use of a digital set top box for direct digital transmissions. The company representatives state that these TV sets are available for purchase in the market. We have requested the price at which these TV sets are available and we will update the article once we get a response. Note that we're not sure if the built-in digital capability is only compatible with Videocon's D2H service or with all other cable/dth services. It's more likely that it might be compatible only with Videocon's own service as Videocon d2h is one of the seven companies, part of the DDB Foundation. The others include semiconductor company STMicroelectronics, application maker Irdeto, cloud computing focused Nivio, audio-video technology company Faroudja, Sound technology company Strata, and electronics company Phillips. Videocon's family connection: Note that Nivio, the cloud computing focused company, which is also part of DDB, had raised $21 million from Videocon & Group companies and US based PE firm, AEC Partners, earlier this year. Also, there’s a family connection, since Saurabh P Dhoot, one of the co-founders of Nivio is Videocon chairman Venugopal Dhoot’s nephew. There were reports that post funding, the company would get access to Videocon’s reseller network to sell its desktop virtualization suite. Perhaps DDB is related to the same deal.…
