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Times Internet Launches Ayurveda & Organic Products e-Store Satvikshop

Times Internet* (Indiatimes) has launched Satvikshop.com, an online store offering organic and ayurvedic solutions and products from multiple brands. The portal offers products from brand partners like Dabur ,Organic India & Morarka Organic Foods, among others. In addition to offering products, the site also offers free consultation with a panel of 20 in-house experts, about ayurvedic treatments for various ailments.Users can post their questions online and receive answers via chat and e-mail, in addition to a call center. Speaking with MediaNama,Subhanker Sarker, COO & Business Head of Indiatimes Shopping & Saatvikshop.com, informed that the site had an inventory of 1,000 SKUs already, and that it aims to expand it to 2,000 SKUs by the end of September 2012. He said that the focus of the site would be to introduce and bring new customers to the site by providing consultation and guidance, instead of merely offering these products online. On being quizzed about whether the site complied with regulatory guidelines, he responded that Satvikshop was only offering OTC (over the counter) medication. Response: He also informed that following the site's launch on Friday (24th August), it was already registering 100 transactions per day, with an average transaction value of Rs 1200. Sarker feels that the average transaction value would stabilize at Rs 800. A separate vertical: Although Indiatimes Shopping also offers astrology related services, and spiritual & puja products, there are no plans to merge them with Satvikshop, according to Sarker. He added that Satvikshop would continue as a separate vertical. We also…

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