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Sulekha Opens New Offices; On Top Cities, e-Commerce, User-base

As a part of its strategy to expand its local commerce business, Sulekha.com, the Indian classifieds web-site which had also forayed into local deals, and property listings, has opened offices in Lucknow and Visakhapatnam,through which it will offer various local commerce services including local listings, Property and Cars & bikes to advertisers and customers. Speaking with MediaNama, Satya Prabhakar, Founder & CEO of Sulekha informed that the Lucknow office will be supervised by Sulekha's Delhi headquarters, while operations in the Visakhapatnam office will be looked after by the Chennai office. He said that the need for local offices is increasing as the critical mass of the site's userbase grows in tier-2 cities, and the company needs a point of interaction with local businesses who're keen to touch base with their target customers in the region. Sulekha has 14 offices across India - in Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kolkata and Chennai and 3 offices in New York, Toronto and Austin.  It also has individual representatives in some tier-2 and 3 cities.  The company has more than 1,300 employees across India. Sulekha claims to have 75,000+ businesses listed and offers services across 50+ cities. - Top cities: Prabhakar informed that Delhi, Mumbai, Chennai and Bangalore were the top cities for Sulekha, in terms of business. In tier 2 cities, Ahmedabad,  Pune, Kolkata and Hyderabad were also doing well. - On rebranding & marketing: The company had rebranded from a pure-play classifieds player to local commerce services provider, covering sub-domains like deals, travel, property,…

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