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NDTV Cooks Launches Android & iOS App; Our Take

NDTV Convergence has released a new Android and iOS app for NDTV Cooks, its gastronomy focused website. The app allows users to browse through various recipes from the website and restaurant listings across eight cities. The app is currently available as a free download on Google Play Store and on the App Store, and has been built in collaboration with Levitate Mobile Technologies (site under construction at the time of writing this article). Our Take: We tried the app on a Galaxy Nexus running on Android 4.1. The homescreen is currently divided into various sections like Recipes, Restaurant listings, Order Food and Dine-in offers. The app has been optimized for the mobile screen and is touch friendly. It also uses images extensively throughout the app, which is quite nice considering it's a food related app but might pose some issues to users with poor Internet connectivity. The app is ad-supported with a persistant ad at the bottom of the app homescreen, except for recipe pages. Food Ordering: One of the interesting features of the app is the ability to order food directly from the app. Users can either sign up for an NDTV Cooks account or log in to their existing account to place a new order or access previous orders. The app currently features only Cash on Delivery as the payment option and users can either opt for delivery or pickup for their food order. That being said, it is not clear if the company offering this service by itself or it has partnered with any of the existing…

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