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K Srinivas, President (B2C) Airtel On Data, App Stores, Developers, Rev Shares, VAS, Billing Controls

K Srinivas is the President of Bharti Airtel's B2C business unit, which includes all its consumer business and market operations, including Mobile, Telemedia, Digital TV and emerging segments like M-commerce, M-Health. Part 1 of this interview with MediaNama, Srinivas mentions that the industry is losing money on 2G data, and talks about processes put in place for improving billing practices in VAS (i.e. addressing false billing and reducing unethical practices), on developer revenue shares and how Airtel is thinking about the developer ecosystem and app store integration (Blackberry is next).  (Please note that this interview was conducted before Bharti Airtel announced that it has  38.66 million data subscribers in India (3.71 million 3G), 20.6% of Airtel’s mobile user base uses data services; its data ARPU was Rs 40 per user; data usage per user was at 112 MB; and data realisation per MB was 35.3 paise) MediaNama: How is data doing? Srinivas: We're seeing a pick up in data. For most people in the country, the first bit of Internet Access will come on the mobile phone. We're seeing that adoption go up month on month in terms of active users. We're monitoring how many are active users, how many devices are on network, what kind of devices, how many are 2G, 3G, how many customers are occasional users, regular users, hardcore users. There's a grid that we monitor. MediaNama: Are you seeing an increase in 2G or 3G data usage? Srinivas: This "G" doesn't matter to an ordinary customer. I look at…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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