Noida Software Technology Park Limited (NSTPL), one of the companies of Jain TV Group is launching a Headend In The Sky (HITS) project, branding it as JAIN HITS. The company has signed a multi-year, multi-transponder agreement for C-band capacity on satellite, Intelsat 902 (at 62 degree East). The financial details of the agreement have not been disclosed. It intends to use the capacity to create a white label, turnkey channel package that can be received and distributed by multiple system and local cable operators throughout the country. Jain will target cable operators of all categories and capacities including big MSOs (Multi System Operators), Medium and Small Cable Operators (COs) and Independent System Operators (ISOs), as per a statement from the company. It says that Cable Operators will not need to put up expensive Digital Headend to meet regulatory, licensing and commercial requirements of running this business of distributing satellite TV channels, and will be able to meet the statutory requirements of QOS (Quality Of Service) parameters set by TRAI without risking big investments and without losing their cable networks ownership and clients, by joining its HITS platform. Essel's Exit from HITS But is there a market for HITS? The Subhash Chandra-led Essel Group, the first and only Headend-in-the-Sky (HITS) operator in the country had suspended its operations in 2010, citing high entry fees, absence of a favourable tariff plan and restrictions on the use of DTH infrastructure, as reasons and had surrendered its bandwidth and transponder capacity to the government, as reported…
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