You have to marvel at the audacity of this: Nimbuzz, a mobile messaging company which has only recently shifted base to India, is now claiming to be the first “Indian” Internet company to get 100M users.But isn’t Google India Pvt Ltd also an India registered company? Don’t they have over 100 million users? Is Nimbuzz really the first? Can Facebook India lay claim to being the first “Indian” Internet company to have 955 million monthly active users. It’s just positioning from Nimbuzz, the body text of whose mail clarifies that it’s the “first India-headquartered internet company to cross the 100 million user landmark”. So they might be right, though this PR-speak does sound rather desperate. What’s going on? Raising funds?

On a serious note, I wonder what determines whether a company is Indian or not. For example – during recent court cases, Google India claimed that its India company was just a sales and support operation, and cannot be connected to the US registered entity when it comes to its operations (on YouTube and Orkut). If Nimbuzz is registered in India, its Indian company is an Indian company, but what defines whether the entire user base is that of the Indian company, under law?

Still, it doesn’t take away from the fact that Nimbuzz has 100 million users. Around 17 million of its base is from India, and 30 million in the Middle East. It also claims to have 14 million users in South Asia (I thought India was a part of South Asia), 13 million in Africa, 10 million in Europe and 6.5 million in the USA. Again, are these registered users or monthly active users?

Nimbuzz is among several p2p messaging apps out there, except that it also allows p2p calling over the mobile Internet, and integrates MSN, GTalk, Yahoo, social networks such as Facebook and Twitter, and is available across platforms. Note that if Nimbuzz, as an Indian company, allows termination of VoIP on mobile and telephone networks in India, it would, as an Indian company, violate India’s policy onVoIP. Read that here.