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Updated: Facebook Q2-2012 Concall: On Advertising, Sponsored Stories, ARPU & Mobile First Priority

Update: Facebook has released its quarterly report for its first quarter as a public company. Here are some highlights from the report: - User base across geographies: Facebook stated that users in Brazil, India, and Indonesia represented the key sources of growth in its user base during the quarter. The social networking giant had 59 million MAUs in India as of June 30, 2012, a 15.7% increase from 51 million MAUs in March 31, 2012 and a 84% increase from the same period last year. It had 54 million MAUs in Brazil as of June 30, 2012, a 146% increase from the same period in 2011; 55 million MAUs in Indonesia as of June 30, 2012, a 24% increase from to the same period in 2011; and 168 million MAUs in the United States as of June 30, 2012, a 10% increase from the same period in 2011. - Mobile Only Usage: Facebook stated that out of 543 million Mobile MAUs, around 102 million MAUs accessed Facebook solely through mobile apps or their mobile website as of June 30, 2012 and the remaining 441 million MAUs accessed Facebook from both personal computers and mobile devices during this period. - False Accounts: Facebook stated that approximately 4.8% of its 955 million user base are duplicate accounts, 2.4% are user-misclassified accounts i.e. users have created personal profiles for a business, organization, or non-human entity such as pets rather than pages and 1.5% are undesirable accounts i.e. user profiles that are intended to be used for purposes like spamming, which violate Facebook's terms of service. Facebook noted that the percentage of false…

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