LIQVID, an eLearning content service company, has raised $3 million from a subsidiary of SBI Holdings, Japan, reports Pluggd.in. Following the investment, Brijesh Pande, board member at SBI Ven Capital – Singapore will join the board at LIQVID.

LIQVID provides integrated eLearning content solutions  in domains such as IT, Telecom, Publishing, and English Language Training (ELT). It provides ELT solutions including content on PCs, Tablets and mobiles to institutions under its brand name EnglishEdge.

The company claims that more than 250,000 students use EnglishEdge in schools, colleges, vocational institutions and corporate sector. Institutions such as Pinegrove School, Kimberley International School, Shemford Schools, Delhi Public Schools, IIT Delhi, I.P College for Women (D.U) Jamia Millia, Haryana Agricultural University, Allahabad University, Indian Military Academy, British Council and Educomp. HCL, Career Launcher, Jetking, Frankfinn, Future Learning, Centum, Cairn, Kuoni and IIJT use the Liqvid’s EnglishEdge service. Apart from that, Liqvid had also launched egurucool.com, an online course database, in 2003 that secured $1 million in funding from Bedrock Ventures in 2010.

With the investment, the company plans to further enhance its English learning platform and get into mobile based learning. Apart from that, it also plans to enter into the corporate and Government domain and go international, targeting developing countries.

SBI Holdings is one of the largest Japanese private equity firms with $3 billion of capital.  As of March 31, 2012, the SBI Group consists of 140 companies and currently has investments in more than 13 countries across Asia.

Other Players

Liqvid competes with the crowded educational market where a lot of companies are trying to establish themselves. Recently, Aptech had partnered with Hungama to offer educational content on digital platforms which was recently deployed on Airtel’s DTH platform through an interactive value added service called iEnglish. DTH operator Tata Sky, also offers a similar service, Active English, with content being offered by the British Council.

Apart from that, we have numerous educational tablet solutions. EnableM, a mobile learning VAS company, had launched Magic Pencil, a tablet-based education solution for higher education and distance education institutions. Online publishing solutions provider Pressmart had launched a tablet-based learning solution which allows schools and students to store and access books, study modules, assessments, and notices and also offer student, teacher, parent and admin modules to regulate the student’s school activity. iProf launched XtraClass, an education solution for tablets which offers interactive study material for classes 9-12 and competitive exams like Common Entrance Exam (CEE) which will be the entrance exam for both IITs and NITs from 2013, All India Pre Medical Test (AIPMT) and Chartered Accountant Common Proficiency Test (CA-CPT) along with a 24×7 faculty interaction service. Edutor Technologies had launched its education solution for Android tablets called ‘Augmented Classroom Solution (ACS)’ through which it offered learning material like digitized textbooks, multimedia material, interactive concept maps and assessments complementing the school syllabus on Android-based Tablet PCs.