Dish TV, the Direct to Home television services operator, has launched Dish+, a standard definition (SD) set top box with unlimited recording facility. Similar to its HD set top box Dish truHD+, Dish+ offers regular DVR (digital video recorder) features like recording and playing back TV programs, pausing or rewinding live TV program, various play-back positions, event based recording (EBR), time based recording (TBR) and allows users to an USB drive or a hard disk drive. The company claims that Dish+ is compatible with any external USB device or a hard disk drive. However, its worth noting that the content on the USB drive cannot be played on any other set top box or or other personal computing devices, since the video files are encrypted to avoid any piracy concerns. Availability: Dish TV said that Dish+ will be available in 42 Indian cities to be covered in the Phase I and Phase II of Cable TV digitization and is priced at Rs 1690. The company will also be providing a 4GB pen drive as an introductory offer, although it is not clear if Dish TV is offering a blank pen drive or it intends to preload the pen drive with content. It is also not clear as to when the company plans to launch this set up box, since there is no mention about it in DishTV's official website. Target Audience: What's interesting is that the company is positioning Dish+ as a replacement to Video Cassette Recorders (VCR) and is targeting customers who…
