Babajob Services which operates the blue collar jobs portal Babajob.com, has raised Rs 3.5 crores Series A funding from Gray Ghost Ventures and a series of individual investors including Vinod Khosla, reports VCCircle (subscription-required).

Founded in 2007, Babajob is a web and mobile portal focused on the informal job market in India like maids, cooks, and drivers among others. The company currently offers job and job seeker information through various technology platforms like SMS, USSD, automated voice systems, and operator manned call centres and claims to have more than 60,000 customers, sending out more than 1 million job alerts per month.

On the employer front, the company website claims to give access to more than 500,000 job applicants which can then be filtered based on various factors like salary, location, languages, employment background, skills and references, while on the employee front, it claims to offer 700,000 jobs across various job categories like Sales, BPO, data entry, receptionist, beautician, driver, security guard, maid, accountant among others across several Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai and Pune. Job seekers can then filter down these opportunities based on their preferences of location, salary, and job category among others.

What’s interesting though is that the site also seems to offer incentives in form of mobile phone credits and physical cash for both the employer who posted the job listing and the employee who accepted the job, provided both are registered members of the portal.

RCOM-Babajob Deal: In September 2009, Reliance Communications had partnered with Babajob to bring the classifieds onto the mobile platform. The mobile portal was available in five languages – Hindi, Telugu, Kannada, Tamil & English and RCOM subscribers could access the site on R-World to hire cooks, maids and drivers (posting an ad is free) or sign up for job alerts.

Text-Free Job Portal: The company was also working on an image and speech based version of their portal for illiterate job seekers and users of its portal and had launched a beta version of its text-free version, although we are not sure if the company has pulled the plug on it, since we were not able to access it at the time of writing this article.

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