Aakash Educational Services Limited has partnered with DTH service provider, Bharti Airtel’s Airtel digital TV, for providing coaching services through its interactive service, iExam, .
Currently, the service provides one year test series courses for medical entrance exams – for the aspirants of Class XI, XII; medical entrance exams viz. NEET (AIPMT), AIIMS, and other medical entrance exams for 2013. The course commenced in July and will run till April/May 2013. The company also plans to include entrance courses for engineering enthusiasts. To subscribe to this course existing Airtel Digital TV subscribers need to SMS ADD MED 54325 from the registered mobile number. Airtel subscribers can access Aakash’s medical cources on iExam on channel #106.
The course features includes quick recap of the topic for brush-up, 40 questions per day (10 questions in each subject viz.
Botany, Zoology, Chemistry and Physics) in each exam/test on weekdays, a test paper containing 60 questions on the topic(s) covered in a month on Sundays, performance analysis on the spot on TV, complete analysis about timings and accuracy, all India rank for students who take the tests, answer and solution for each question, and a free sample trial is provided.
Airtel had launched iExam, earlier this year, offering coaching modules, mock and practice tests to students preparing for competitive exams. The company had partnered with several coaching centres across the country for this initiative and the service offered engineering test content for AIEEE, IIT and various state level entrance exams through various packages starting at Rs 49/week. Airtel had stated that it plans to add exam content for CAT, Bank PO, and PMT examinations by tying up with suitable partners in the near future.
Recently, Airtel DTH tied up with Hungama, and Aptech, to launch an English Tutorials Service. DTH operator Tata Sky, also offers a similar service, Active English, with content being offered by the British Council. Airtel had partnered with NDTV Good Times and Shemaroo Entertainment in April 2011, to launch two interactive services on TV called iDarshan and iGoodlife. Other interactive services available on Airtel DTH include iKidsworld, iAstro, iRadio and iFasal. Launched in April 2008, Airtel digital TV claims to have over 7.2 million customers.
Airtel had partnered with NDTV Good Times and Shemaroo Entertainment in April 2011, to launch two interactive services on TV called iDarshan and iGoodlife. Other interactive services available on Airtel DTH include iKidsworld, iAstro, iRadio and iFasal. Launched in April 2008, Airtel digital TV claims to have over 7.2 million customers.
While the space is getting crowded with plenty of services available on the Internet, and new services being offered via mobile and tablets, and now on DTH operators, it needs to be seen if students really feel comfortable switching to digital content for accessing study material. While getting educational solution on a tablet might turn out to be a costly affair, Airtel’s iExam format might actually stand a chance as a large part of middle class household tends to own a TV. However, it remains to be seen how many would actually pay an additional amount to avail the service, as DTH monthly packages for just pay tv tend to be expensive compared to cable. It would be interesting if Airtel and other DTH players could reveal statistics related to subscribers of interactive content on DTH, and would shed light on what kind of value added content actually works in the Indian market.