wordpress blog stats
Connect with us

Hi, what are you looking for?

RockeTalk Launches Mobile Reality Show; Revenue Streams, Plans, User-base

Mobile based social networking application, RockeTalk, has launched a reality game show on mobile, part of a brand campaign by Nokia, on its platform in India. The campaign is in the form of an audio reality game show by the name, Nokia Antakshri, that lets registered RockeTalk users to participate in the contest which involves answering multiple choice questions and singing, via their mobile phones to accumulate points, win daily prizes and get shortlisted to compete with other winners for a gala prize. The show, which started last week, is slated to continue for the next 4-5 weeks. There's also a special incentive for Nokia users- the chance to participate in a wild card round open exclusively to them. Interestingly, all above the line marketing is being taken care of by Nokia, which means that Nokia would publicise the contest on all mediums, subsequently benefiting RockeTalk.       Speaking with MediaNama, RockeTalk founder & CEO, Rajiv Kumar, claimed that within a week's time, over 50,000 RockeTalk users have participated in the game show,while 2.5 million users have seen and heard them on their phones. He added that on an average the contest witnessed 23 minutes of user engagement, however, a participant can only play once.  The company expects 200,000 participants by the time the game reaches its final round. In addition to pre-determined questions, there's also a panel of judges marking participants for their singing. However, the contest is mainly being pushed in the Indian market, with Nokia giving away phones to the best participant,…

Please subscribe/login to read the full story.
Written By

Free Reads

Drones

News

Once the system receives the required validation, five more such MDVs will be introduced into the Commissionerate Police fleet

News

The lure of Grok AI to Premium X Subscribers might let Musk salvage the decline in the social media usage in recent times.

News

Merchants win a significant battle against Visa and Mastercard's fee structure, but the war on fair charges is far from over.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ