It looks like InMobi is on an acquisition spree focusing on app distribution & monetization platforms- the mobile ad network announced the acquisition of Metaflow Solutions, a UK-based mobile app management and distribution solution provider. While the financial details of the acqusition were not revealed, InMobi stated that the Metaflow solutions team will be an integral part of its developer oriented efforts and the entire team will relocate to its new London office. InMobi CEO Naveen Tewari said that this acquisition will enable InMobi to improve the distribution and monetization of content from their developer and publisher partners, while Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi, said that this acquisition along with its recent MMTG Labs acquisition will enable the company to offer compelling distribution, monetisation, and engagement solutions to app developers, globally. Earlier in the month, InMobi had acquired the San Francisco based startup MMTG Labs which operates a Facebook apps marketplace Appbistro and a white label app distribution platform AppGalleries (previously known as AppStores.com). While AppBistro allowed developers to create apps for Facebook pages and Facebook Timelines and monetize it on a revenue-share basis, the more significant acquisition was of AppGalleries which is a relatively novel concept. Publishers can deploy custom app stores and earn revenue in form of affiliate commission when users buy and install apps through their customised stores. Interestingly, AppGalleries also allowed publishers to have sponsored app listings, so it’s quite a smart way to integrate ad monetization via the app ecosystem. Metaflow Solutions: Founded in 2006, Metaflow helps developers manage and deploy…
