A trend we had pointed towards in January this year: More and more film producers in India are releasing uncensored, rather, A-Rated trailers online, and the country's censor board appears to have taken note. While the movies themselves have an A-rating, there are instances when the trailers are not given the go-ahead for promotion on television, or changes are requested by the censor board. The Hindustan Times reports that at least three films - Jism 2, Heroine, and Kya Super Cool Hain Hum, have released slightly more risque trailers online. The report, which has details of the cuts being made, quotes Censor Board chief Leela Samson as saying that "There is only a marginal change (in the number of ‘A’ certificates being handed out to promos). The board is deliberating on the issue of internet censorship". We'd asked then: "Why Not More? This does beg the question – given that there is such a massive gap between levels of censorship of traditional media (significant) and the Internet (none), why don’t content creators treat them differently? Why isn’t there a different online, uncensored version for films, music videos and trailers? Perhaps they don’t want to tempt censorship." Looks like both are being implemented. How Will India's Censor Board Censor A-Rated Trailers Online? For the producers, it's a no-brainer for more risque trailers to be released, whether online or on television. Most of the films collections are reported in the first week, and there is tremendous pressure on them to push for promotion.…
