According to the company, the directory features a listing of over 50,000 wedding related vendors across 20 categories in India . The database of vendors covers local market as well as national level marketers relating to the wedding industry, and lists vendors from major cities such as Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Kolkata, and Cochin.
The website covers vendors from Astrology & religious services, Beauty & grooming, Decorators, Detective (!) & Legal, Florists, Food & Beverages, Ghodi Wale, Health & Wellness, Home Decor, Hotels & Accommodation, Jewelers, Wedding Cards, Wedding Halls, Wedding Planners and more.
Since Matrimony Directory is essentially a business directory, any one can submit their business listing. Businesses can submit their details for free which will then be approved by the site and displayed on the site. However, instead of just listing the business like directories of pre 2000’s era, Matrimonydirectory offers few of its vendors their own four page website (micro-site) that includes pages such as Homepage, About us, Gallery and Contact page. For other vendors, the directory lists a contact form to ask for a quote. The website also has a special offers page, however, at the time of writing this report we couldn’t find any content on the page. We expect BharatMatrimony to offer promoted vendors on this page just like how promoted tweets work.We feel that the company would be monetising through the micro-site offering and premium listings. We’ve asked for a clarification and will update the story when we hear from them.
Why switch to classifieds?
The company claims that it receives 5 lakh active users and that approximately 1,000 marriages are fixed every day through BharatMatrimony alone which essentially translates that Matrimony Directory is something that a lot of people are looking for.
Anupam adds: But why is it trying to enter the classifieds business on its own? It could have tied-up with JustDial or Getit, and included their listings on its site. Perhaps, it also signals that its paid matrimonial listings aren’t doing that well or that it doesn’t see them as a source for sustained business growth. We’re not sure if there’s a big market for niche wedding classifieds in India, since a lot of people still manage weddings in the conventional way. However, for existing businesses this will be act as another channel to get leads, and reach out to people who search for services on the internet, so it might do well.