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Rediff Q4-FY12 Concall: On Advertising Trends, Eterno Sale, Mobile & E-Commerce Business

During the company's conference call announcing its Q4-2012 results, Rediff CEO, Ajit Balakrishnan informed that Rediff had seen during last few quarters, substantial uptick for search advertising but has now noticed substantial decline in spending by ecommerce companies almost at 50%-70% levels. On the display advertising side, the growth of ecommerce spending did not come to Rediff as startups wanted instant results which doesn't happen as it happens in long term, according to Balakrishnan. - On reduction in ad revenues from BFSI & traditional advertisers entering online: He also added that insurance companies, which were on expansion mode, have clamped down on ad spends, and the online stock trading companies were going through a 'baptism of fire'. However, traditional advertisers coming through agencies seem to be excited about the online medium and the uptick covered reduction in ad spends from the BFSI sector. "But the uptick from that group would accelerate during the current recession like situation that we're going through now," he said. - On Mobile: On mobile offerings, the company sees subscriptions as a better revenue model than an ad based one and intends to push its paid mail, Blackberry like services to the SME segment in a big way. A small single digit percentage part of its ecommerce business and deals also comes from mobile, said Balakrishnan. Rediff is still in discussions with major mobile operators for expanding the service. "In the next quarter or two we'll see significant action on the mobile front," he added. - Decline in Mobile VAS…

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