Apparel, footwear and accessories focused e-commerce venture Myntra claimed that it currently has a customer base of 3 million and 400,000 visitors register on a daily basis. This announcement was made by Mukesh Bansal, CEO of Myntra at the company's Annual Brand Meet which recently concluded in Bangalore. Products and Avg Transaction Size: Myntra currently offers 21,000 unique products across more than 350 brands and says that it has delivered products in 10,000 pin codes across more than 1200 towns in the country. Myntra claims to have registered 15x growth in the last 12 months and is currently registering more than 7,500 orders on a daily basis with an average transaction size of Rs 1250. Bansal claimed that 85% of brands on the portal have less than 200 retail stores in the country and Puma is currently the highest selling brand on Myntra. Sales across Geographies: Speaking with Medianama, Myntra's co-founder Ashutosh Lawania stated that tier-2 and tier-3 cities accounted for 55% of all orders, surpassing metro cities which accounted for the remaining 45% of the orders. This is a significant change for the company which previously saw 50% of all its orders coming from Metro cities in Februrary. Lawania attributed this change to the non-availability of branded apparel in these regions. Categories: Myntra offers products across various categories like apparel, footwear, and accessories. It recently started selling inner wear/lingerie and jewelry and is planning to introduce home decor and home furnishing in the next 3-6 months. Lawania added that the…
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