General Mobile a Cayman-based company which offers its proprietary mobile content management and application store hosting platform, has raised $5 million from Telecom Company SingTel’s venture group, SingTel Innov8 and Mitsui, a Japanese software firm, in a new round of funding. General Mobile also known as G-Mobi plans to use the proceeds to expand and fund future growth. Paul Wu, CEO of General Mobile said that the company intends to integrate all key elements from devices, platforms, telecom operators, content providers, and channels, following this round of investment.

Post this round, Innov8 and Mitsui join MediaTek, the Taiwan based mobile chipset and platform provider as a list of investors in G-Mobi.

G-Mobi provides clients solutions in mobile apps, including development and operation of mobile app stores, development and support of mobile applications, and development and hosting of statistic servers and billing platform, focusing primarily on Mediatek’s MRE  (Maui Runtime Environment) platform.The company offers services  across Southeast Asia, Africa, India, East Europe and Latin America, and has offices in Taipei, Shanghai and Shenzen.

Current applications offered by G-Mobi are all in English, however according to the company website, it intends to build local language versions in the near future. G-Mobi’s key application portfolio comprises of 50% free and 50% billing based apps. Some of the apps that it offers on its MRE app platform are Yahoo Messenger, Yahoo News, Yahoo Weather, Yahoo Finance, Facebook, Push Mail, Mig33, OperaMini and Palm Chat.

In India, mobile VAS provider MoMagic had partnered with Disney’sIndiagames to develop games based on MediaTek’s MRE platform.  MoMagic had also announced that it had developed an app store for MediaTek’s MRE platform, although there was no information as to when the store will go live. Note that MediaTek has also invested in MoMagic.

By Anupam Saxena & Aman Rai