KyaZoonga, the online sports and entertainment ticketing company, has launched iTicket, a Do-It-Yourself” (DIY) online service that allows event organizers to sell event tickets. According to the company, the platform will allow organizers of small events, the ability to manage and control sale of tickets, in a professional manner by utilising KyaZoonga’s ticketing platform.

What the platform offers

 iTicket will allow organizers to create an event specifying details such as ticket prices, categories and quantities, seating, manage attendee information, promote an event and collect payment. It will offer features like the ability to create logos and custom background pages, direct URLs (links), multiple payment options(Credit Card, Debit Card or Netbanking), real time monitoring and sales reports, the ability to specify ticket types, discount codes and create ‘early bird’ or ‘special offer’ tickets, listing with search engines and visitor analytics.  The platform will also offer an option to create a private event.

KyaZoonga says that it will also allow organizers to promote and share events on its own site, and on social networks including Facebook and Twitter.

Fee & Payout

KyaZoonga will charge a fee of 2.5% plus Rs 15 on each ticket against actual sales, exclusive of taxes. In addition to the fee, it will also charge 3% of ticket value for credit/debit card processing and Net Banking. There’s a 15 day repatriation period, which implies that KyaZoonga will send a Cheque or Direct Deposit the organizer’s dues 15 days after the event ends.

Competition

With the launch of this solution, KyaZoonga will compete with online event ticketing solutions such as Eventbrite (international), DoAttend, Ayojak and events listing sites like BuzzInTown. While these web services don’t charge a fee for managing free events, they charge a fixed amount plus a percentage of the ticket price for each ticket sold through their platform. We are not sure whether KyaZoonga offers ticketing for free events, since it doesn’t specifically mention it.

A look at what  the other players charge for paid event ticketing:

– DoAttend: 4.9% fee per transaction plus Rs 15.
– Eventbrite: 2.5% plus $0.99 per ticket, in addition to a 3% credit card processing fee.
– Ayojak: different plans ranging between a 5% fee plus Rs 15, a 5% plus Rs 40, to a 10% per attendee fee, depending on whether the organizer opts for e-mail and SMS marketing, offline sales and other features.