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WPP Buys 51% In Hungama’s Digital Agency Arm Through JWT Singapore


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Global advertising major WPP Group has acquired, via its wholly owned agency JWT Singapore, a majority 51% stake in Hungama Digital Services Private Limited, a new entity which will house the digital agency business of Hungama Digital. The business that now constitutes Hungama Digital Services is around 13 years old, and this is what Hungama began as, before it got into the music and content business.

Hungama Digital Services employs around 110 people, and offers agency services including “strategic planning, web design and maintenance, digital marketing, search engine marketing, social media optimisation and communications strategy, rich media, viral marketing campaigns, merchandising, events and conference management, and sampling”. Hungama’s activations arm, Hungama Promo Marketing will become a part of Hungama Digital Services and “provide an engagement platform linked to online and offline deliveries.” Its agency clients include Mahindra & Mahindra, Bacardi, Godfrey Philips, Britannia Industries, Tupperware India and Hindustan Unilever.

This is WPP’s second digital buy in India, after it acquired a controlling majority stake in Quasar Media in 2007.

A Hungama spokesperson told MediaNama that as of now, nothing changes, and Hungama will continue to manage the business. Hungama Digital Entertainment Private Limited, the parent company, operates businesses in mobile, gaming, online music retail including Hungama.com, voice services and integrated media (BollywoodHungama and ArtistsAloud).

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  • Gyuest

    who sold what to JWT? Who owned hungama digital services? Will the money come to hungama digital entertainment pvt ltd? when was digital service as a company formed? 
    what is the valuation of digital services as a company – premoney/post moeny?
    Who will lead the business?

    • Gzuest

      you are not supposed to know all those answers! you think you are being smart by asking those questions? how much time does it take to make a separate entity when someone is sitting with the monies!? you said who owns HDS, well then you should join here…everyone is an owner :) money will go to anyone, its non of your business. regarding valuation look at the clients list and number of services offered! impressive man! offcourse expense is more than income but that hardly matters, hope you got your answer of where the money will go. and dont act smart you are dumb! 

      • Gyuest

        Thanks for the clarity.

  • Gyuest

    @nixxin:disqus  – is this an exit route for Rakesh Jhunjhunwala sir and other promoter/investors. 
    Is this a VC Deal like komli? or more like personal relationship deal?If HDS is/was a division of Hungama Digital Entertainment (HDE) selling 51% of HDS to JWT?In that case, will the money come to HDE for sale of HDS/license to buy more mobile content?I agree that the digital service team was the real team with passion and ethics and a great leader.Mobile business is all bubble.